Nearly four years ago, I founded my shopping blog What I Bought Today in December 2011. I started it as an experimental outlet from my regular day job – as a way to seek creativity with writing and photography, documenting my latest buys. I had no idea where it would lead me to at the time; little did I know that I would end up doing this full-time and being fortunate enough to call this my job. 

The blog has changed in so many ways these past four years; from only writing about my latest purchases and product reviews – the site has become a platform showcasing my personal style edits, outfits, interiors, healthy living, latest beauty addictions and many travel adventures. Subsequently, with the addition of a lot more varied content and extended categories – I made the decision to re-name the blog to what better suited, than Anneli Bush. Other than the name change – everything else stays the same. 

As you would have noticed, the site has also been re-designed, but I hope you agree that it´s still in keeping with how it has always been since the beginning, with clean, easy and minimalistic lines. I really hope you like it!

As always, I love to hear from you guys! My blog would not exist without you. So please feel free to leave a comment or drop me an e-mail with any feedback, questions or critic you might have.

In the meantime, I hope you enjoy (and bookmark) the new site!

Lots of love, 

Anneli x



  1. Sarah
    October 20, 2015 / 16:47

    Looks great, well done!

    • Anneli Bush
      October 21, 2015 / 10:51

      Thanks Sarah!

  2. Holly
    October 20, 2015 / 18:55

    Love the new look, so slick!

    • Anneli Bush
      October 21, 2015 / 10:51

      Thank you!

  3. Catherine
    October 20, 2015 / 20:13

    Really like the site! Well done!

    • Anneli Bush
      October 21, 2015 / 10:50

      Thanks Catherine!

  4. Janet
    October 21, 2015 / 18:26

    Love the site, well done!

    • Anneli Bush
      October 21, 2015 / 22:03

      Thanks Janet!

Leave a Reply

Your email address will not be published. Required fields are marked *