This is Collective

This is Collective

I am pleased to share with you my interview with This is Collective, founded by the lovely Jessica Steuart (London stylist). This is Collective “asks select entrepreneurs the questions you want to know about their journey to success”. Needless to say, I was very honoured to be included!

The interview took place at my home, where you can see even more snaps of my apartment & wardrobe – following my interior sneak peek a few days ago – as well as answering questions such as how I got into the fashion industry, my international background, my healthy lifestyle, my favourite brands/wardrobe staples, my advice on how to set up a blog, etc.

If you’re interested in reading it – please check out my full interview and home snapshots hereJessica also did a separate interior feature about my home, with even more pictures and some interior tips and tricks, here

Hope you like it! 

Photographer: Benjamin Wheeler

thisiscollective-1 thisiscollective-2 thisiscollective-3



  1. November 20, 2013 / 17:46

    Åh vad roligt. Bokmärker och sparar för att läsa senare när jag kommit hem. Ska nämligen iväg till min vän och planera vår Barcelonaresa som vi ska åka på på lördag, ska nog följa en del av dina tips så tack!

    • AnneliWIBT
      November 21, 2013 / 09:19

      Saa bra! :)

  2. Elena
    November 20, 2013 / 23:08

    Hi Anneli, great post! Just wondering, I contacted you a couple weeks ago about the spotty jumper you’re wearing in the interview which you kindly let me know was from Vero Moda but would you be able to let me know when it comes into stock? Been checking the website regularly to no avail, much appreciated! Elena x

    • AnneliWIBT
      November 21, 2013 / 09:19

      Hi Elena,

      Thank you! It’s next season collection and not in stores yet I am afraid! Anneli x

  3. Hannah
    November 22, 2013 / 15:07

    Great interview!

    • AnneliWIBT
      November 24, 2013 / 22:04


Leave a Reply

Your email address will not be published. Required fields are marked *