This is Collective

November 20, 2013

I am pleased to share with you my interview with This is Collective, founded by the lovely Jessica Steuart (London stylist). This is Collective “asks select entrepreneurs the questions you want to know about their journey to success”. Needless to say, I was very honoured to be included!

The interview took place at my home, where you can see even more snaps of my apartment & wardrobe – following my interior sneak peek a few days ago – as well as answering questions such as how I got into the fashion industry, my international background, my healthy lifestyle, my favourite brands/wardrobe staples, my advice on how to set up a blog, etc.

If you’re interested in reading it – please check out my full interview and home snapshots hereJessica also did a separate interior feature about my home, with even more pictures and some interior tips and tricks, here

Hope you like it! 

Photographer: Benjamin Wheeler

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  • Reply Paula November 20, 2013 at 17:46

    Åh vad roligt. Bokmärker och sparar för att läsa senare när jag kommit hem. Ska nämligen iväg till min vän och planera vår Barcelonaresa som vi ska åka på på lördag, ska nog följa en del av dina tips så tack!

    • Reply AnneliWIBT November 21, 2013 at 09:19

      Saa bra! :)

  • Reply Elena November 20, 2013 at 23:08

    Hi Anneli, great post! Just wondering, I contacted you a couple weeks ago about the spotty jumper you’re wearing in the interview which you kindly let me know was from Vero Moda but would you be able to let me know when it comes into stock? Been checking the website regularly to no avail, much appreciated! Elena x

    • Reply AnneliWIBT November 21, 2013 at 09:19

      Hi Elena,

      Thank you! It’s next season collection and not in stores yet I am afraid! Anneli x

  • Reply Hannah November 22, 2013 at 15:07

    Great interview!

    • Reply AnneliWIBT November 24, 2013 at 22:04


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