Do you believe in love at first sight? Personally, I´m not so sure. But I definitely believe in having an out-of-the-ordinary feeling when you meet “the one”. From my side? The moment I met Sam, I wasn’t really looking for a relationshipso I was kind of oblivious to any of those kind of feelings… All I vividly remember, is that he gave me the warmest feeling straight away. I couldn’t quite put my finger on it at the time, but everything about him was instantly genuine; he made me feel safe and confident (always a good start)…

So when I teamed up with Links of London for their Valentine’s Day campaign “The Moment You Know” – sharing our very own love story and picking a piece of jewellery that symbolises our relationship, I was more than happy to reminisce. But before revealing the moment I knew he was my Mr.Right – let´s start from the very beginning…

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Links of London Hope Sterling Silver Bangle

I met Sam the summer of 2008 (a long time ago now), while I was still living and studying in Barcelona, but I was spending my summer holiday interning at Stella McCartney. As I was only in London for a few months, I wasn’t looking for anything serious. But with everything in life, there is no such thing as controlling, or planning your fate. And I am a huge believer in fate. There was so many things that happened the night we met, that could have easily hindered our meeting (totally a ´Sliding Doors` situation). But we met, we connected, and after speed dating the last remaining month I had left living in London, we made the decision to continue our relationship, long distance.

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Now I don´t know about you, but I´d never had a long-distance relationship before, and certainly not for that amount of time. Sure, London and Barcelona isn’t that far away, but it´s still a plane ride away and in a different country, and having only dated for just over a month, it was a big decision to make. But both knowing what we had felt so real, we gave it a go.

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I´m not going to lie to you, that year was not easy for us. There were a lot of ups and downs. We were dealing with the aspect of just starting to get to know each other, by having long periods of time apart, then seeing each other for short and intense pockets of time… There were moments of insecurities, doubt and happiness. There were times we almost gave up, but we always came back to each other.

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But it was in fact that year and the long-distance relationship which truly made us the strong couple we are, building solid foundations and creating that certain level of patience and trust with each other. Who knows, maybe it would have been a different story all together, had I stayed in London?

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It was getting through all the ups and downs and the hurdles of living apart for so long, that made our relationship into what it was – and what ultimately made me realise that Sam was the one, a keeper for life. So after finishing my degree in Barcelona in 2009, I took the leap and moved straight to London and straight in together. We married in May 2014, and the rest is history…


With our 9th Valentine’s Day looming – I have chosen a piece of jewellery from Links of London, to symbolise our relationship. I never forget what Sam gave me for our first celebration; a classic, silver bracelet. So it was only fitting, that I got something similar, but shiny new for this year’s Valentine’s Day – appropriately named the Hope Sterling Silver Bangle – and with the risk of sounding a bit cheesy, it was hope that kept us going those 12-months apart.

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Links of London Silver Bangle
& Other Stories Top
Gap Jeans
& Other Stories Heels

Created in collaboration with Links of London. All words, opinions, styling & creative direction are, of course, my own.



  1. Lucy Dachtler
    January 25, 2017 / 13:24

    So nice! xx

    • Anneli Bush
      January 31, 2017 / 13:36

      Thanks my love xx

  2. January 27, 2017 / 09:23

    It feels wonderful to read your love story! You and Sam are such a cute couple!
    Cheers to you Anneli!
    Love from

    • Anneli Bush
      January 31, 2017 / 13:36

      That is so kind, thank you!

  3. Harriet
    January 29, 2017 / 20:56

    Beautiful Anneli!

    • Anneli Bush
      January 31, 2017 / 13:35

      Thanks Harriet! X

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