FASHION

#johnlewisEDIT

February 13, 2014
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If you follow me on Instagram – you might have noticed my shoot together with John Lewis a few weeks ago. I was one of four fellow bloggers to style up and feature in their first ever online look book, to go alongside their John Lewis EDIT: New Proportions collection, launching this February. Needless to say I was very honoured!

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The shoot took place in the beautiful Perseverance Studios in Shoreditch, with champagne, cupcakes, nail artists, hair and make-up to hand. The EDIT was a carefully edited selection from brands such as Coach, Reiss, Hobbs, Whistles, Collection by John Lewis, KIN, and more.


BACKSTAGE SNAPSHOTS

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FINAL LOOKS

I had free reign to style it up (so much fun!) into a four looks – which will all form part of the digital and social campaign for John Lewis (coming soon). To say I was overwhelmed by the amazing clothes and accessories, would be an understatement – there was so many nice pieces to choose from! As always though, I stuck with typical looks I love, staying true to my style.

#1st LOOK

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Jumper: Whistles£135 / Skirt: Warehouse, £45 / Shoes: COLLECTION by John Lewis, £135

I loved this look – especially the contrast of a chunky knit together with a more feminine skirt. I added some neutral heels to add some height and elegance.


#2nd LOOK

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Top: COLLECTION by John Lewis£49 / Jeans: Mint Velvet£59 / Shoes: COLLECTION by John Lewis£89

The most clean look of them all – working on contrasts with the oversized jeans, together with the more feminine blouse. These heels also add some femininity to the look, with their open-toe and neutral colours.


 #3rd LOOK

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Top: Miss Selfridge£27 / Skirt: Warehouse£45 / Bag: DKNY£158 / Shoes: Hobbs, £179

This was a bit more playful, where I stepped slightly out of my comfort zone, with a cropped top! As always, I tried to balance out the softer elements with more edgy and masculine accessories, such as these amazing loafers.


#4th LOOK

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Top: KIN by John Lewis£45 / Jeans: Mint Velvet£59 / Shoes: Carvela£95 / Bag: DKNY£158 

I love blue, but I am not that good at finding a shade that suits me! This dark navy top is super classy with it’s prints and soft shape; which looks great with this edgy clutch. Again, balancing out the oversized jeans with a girly top and heels.

Which look was your favourite


All in all, it was such a fun evening and amazing experience. I nearly didn’t make it, as I had a horrible flu that day (thank you hair & make-up for sorting me out!) – but luckily I did, and I got to meet with my fellow bloggers and the lovely John Lewis team – not to mention all the clothes, shoes and accessories (I was pretty much in heaven).

The John Lewis EDIT concept it absolutely brilliant – there are so many different trends, directions, styles and choices out there; the EDIT is a really tight and strong selection of versatile and clean capsule pieces, which are so easy to add to any wardrobe!

Click here to view the entire EDIT collection – my full feature & interview on Johnlewis.com to follow soon! 

Video from the shoot:

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10 Comments

  • Reply Guest February 13, 2014 at 13:04

    Great pictures – casual & elegant! Like it:)

    • Reply AnneliWIBT February 14, 2014 at 22:02

      Thank you!

  • Reply Kathy February 13, 2014 at 13:52

    great pictures and superbly styled outfit choices – you’d never know you were ill! I particularly love the blue DKNY clutch

    • Reply AnneliWIBT February 14, 2014 at 22:02

      Thanks Kathy!

  • Reply Gemma February 13, 2014 at 15:10

    you look gorgeous!

    • Reply AnneliWIBT February 14, 2014 at 22:02

      Ah thank you!

  • Reply Emily February 14, 2014 at 13:11

    I love all of these looks, I love the knit and skirt combo :)

    • Reply AnneliWIBT February 14, 2014 at 22:01

      Thank you!

  • Reply Laetitia February 15, 2014 at 10:00

    Great pics! I instantly fell in love with the grey coat your wearing on the 1st backstage snapshot, where did you get it?

    • Reply AnneliWIBT February 15, 2014 at 15:43

      Thank you! It’s from Selected Femme :)

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