October 20, 2015



Anneli Bush (née Willis) founded her blog What I Bought Today in 2011, as a creative outlet from her regular day job to document her latest buys. Four years on, Anneli is now blogging full-time and evolved the site into a platform to share all her personal style edits, outfits, healthy lifestyle, latest beauty buys and many travel adventures. Subsequently, with the addition of a lot more varied content and extended categories – the decision was made to re-brand the blog, and in October 2015 launched. Other than the name change – everything else stays the same. 

Anneli has been immersed in the fashion industry for the last eight years, working at the likes of Stella McCartney and Net-a-Porter. Bilingual and international, she was raised in Scandinavia and educated in Barcelona. Now based in London, Anneli has gained a wealth of communication experience within writing, branding, styling, marketing, PR, social media & consultancy. With an impeccable eye for detail and forever mastering the act of high street and luxury, she continues to enjoy regular collaborations with brands such as Selfridges, Topshop, Jimmy Choo, ASOS, Net-a-Porter, REISS, NIKE, Tom Ford, Harvey Nichols, L’Oréal, Massimo Dutti, Harrods and The Outnet, to name a few.

Gifting – I do receive gifting from time to time, some of which I end up featuring on the blog – however I ONLY ever wear or highlight products that have been tried and tested by myself, and that I truly love/believe in – whether it’s something I have been gifted or bought myself.
Sponsored Posts – I will always state within the blog post, if it’s a paid collaboration within a clear disclaimer such as “Created in collaboration with XXX. All words, opinions, styling & creative direction are, as always, my own.”
Affiliate Linking – I use affiliate links on certain products on my blog which means I will sometimes make a small commission from it. This doesn’t mean, however, that I don’t fully endorse or believe in every product I suggest.


For general inquiries, #AskAnneli questions or just to say hello, please email Anneli HERE

For collaborations and advertising, please contact: