A little bit about me and the blog… I founded this blog in 2012 as a creative outlet from my regular day job to document my latest buys. Several years on, I am now blogging full-time and have evolved this site into a platform to share all my personal style edits, outfits, home renovations, interior tips and tricks, healthy recipes, latest beauty buys and recent travel adventures. In October 2017, my husband and I welcomed our baby boy, Rio Ezra Bush to our family – and naturally the blog has reflected this next chapter in my life, with a new category addition called ‘Motherhood’.

I have been immersed in the fashion industry for the last fifteen years, working at the likes of Stella McCartney and Net-a-Porter. Bilingual and international, I was raised in Scandinavia and educated in Barcelona. I moved to London in 2009, where I gained a wealth of communication experience within writing, branding, styling, marketing, PR, social media & consultancy. With a particular eye for detail and forever mixing high street with luxury, I have had the pleasure of collaborating with brands such as John Lewis & Partners, Selfridges, Elemis, & Other Stories, Asos, Net-a-Porter, Nike & L’Oréal, to name a few.

In April 2019, 10 years after moving to London, we decided to relocate our family back to Oslo, where I grew up. We are permanently based here for now, but will still be travelling to London when we can. I also took further education here in Oslo, and I am now an Interior Consultant and launched Anneli Bush Interiors in 2020. At the end of that year, we also welcomed a baby girl to the family, Jade Eloise, whom I’m now currently on maternity leave with.

I am a Cancerian (emotional, caring, extremely loyal), I love to travel, interiors, painting, food, reformer pilates and yoga. My idea of the perfect evening, is at home with the family, having take-away sushi with a glass of white wine, whilst watching our favourite series.

Thank you so much for stopping by, and please drop me an e-mail if you ever have any new content requests, ask me a question, (or you just want to say hi!).

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Gifting – I do receive gifting from time to time, some of which I end up featuring on the blog – however I ONLY ever wear or highlight products that have been tried and tested by myself, and that I truly love/believe in – whether it’s something I have been gifted or bought myself.
Sponsored Posts – I will always state within the blog post if it’s a paid collaboration, with a clear disclaimer such as “Created in collaboration with XXX.”
Affiliate Linking – I use affiliate links on certain products on my blog which means I will sometimes make a small commission from it. However, this doesn’t mean that I don’t fully endorse, or believe in every product I suggest.